Our Beginning

The Varietal started as a passion project from my journey as a new mom.

Faced with the challenges of postpartum life, I sought a way to reclaim my style and confidence. What began as a quest for comfortable, stylish t-shirts quickly grew into a vision for a brand that could empower women everywhere.

Through trial and error, I discovered the joy of creating products that not only looked good but also made life easier. Each step along the way has been a testament to the belief that simplicity and style can go hand in hand. The Varietal reflects a commitment to quality and a genuine desire to uplift fellow women on their journeys. Thank you for being part of our story!

The Varietal aims to empower women in all areas of their lives.

Once I established my new sense of style, it felt like a whole new world opened up, and I found myself getting out of the house with my kids more and more. With that came new challenges, like being properly prepared for each outing. To tackle this, I made kits for my kids that I could rely on to make these experiences easier and more enjoyable. This culminated in the creation of the Everyday Adventure Kits.