I'm a stay-at-home mom who started this shop with a mission: to provide women with comfortable, casual t-shirts that make them feel good—without breaking the bank.

As a new mom, I struggled to find my new sense of self, and a big part of that journey was developing a style that was quick, easy, and comfortable while still making me feel stylish. I discovered that a graphic tee became a wardrobe staple: casual, cool, versatile, and easy to care for. Soon, I realized that all women could benefit from a great t-shirt!

But I wanted to go beyond just tees. I envisioned a brand that offers a variety of products designed to make everyday life easier and more exciting. That’s how The Varietal was born.

As we grow, I’m excited to expand our product lines and explore new ways to empower women in every aspect of their lives. Thank you for joining me on this journey!